Systems that scale
Clear roles, simple processes and a weekly rhythm, so the team ships without waiting on me for every call.
About
Hi. I’m the one with the spreadsheet and the shot list.
The work that pulls me in has something real behind it: a founder who built the thing they always wanted to build, a brand whose values actually show up in the product, a team with a story worth telling. Big or small, local or national, what matters most is whether the mission is real.
I started in PR, moved into digital, spent time teaching, and have been in marketing for over a decade. Along the way I've written the copy, pulled the data, directed the shoots, run the paid campaigns and built the content systems from the ground up.
The teams I work best with have a strong foundation and real potential, and need someone who can turn that into a system that performs.
Career
A decade of doing the work, then leading it.
- 2025–2026
Social Media Director
Resplendent Agency · Austin
Led social, paid social and creative direction for restaurant groups, CPG, boutique hotels and specialty food brands. Managed and mentored a three-person team.
- 2022–2025
Digital Marketing Manager
lookthinkmake · Austin
Promoted twice in three years, from coordinator to manager. Ran multi-channel campaigns and brought AI tools into project workflows, cutting timelines by about 30%.
- 2021
Social Media & Digital Marketing Manager
Nova Hospitality · Austin
Social strategy and content across multiple venue brands, working alongside PR and creative teams.
- 2014–2022
Freelance Digital Marketing & Brand Launches
Austin
Launched brands and events from scratch, with press in the Austin Chronicle, Do512 and KUTX.
- 2012–2014
Online Marketing Manager
Traffic PR · Chicago
Social content, media placements and campaign analytics for lifestyle and entertainment clients.
How I lead
What teams get from me.
Reporting that leads somewhere
Every plan ties back to business goals, with reporting a founder can read in five minutes.
Coaching the team
I mentor the people running the day-to-day so the team gets stronger after I step back.
Education
Marketing Communications, Columbia College Chicago
Digital Marketing Certification, The University of Texas at Austin
Tools
Meta Ads Manager, TikTok Ads, Google Ads, programmatic and CTV, Google Analytics 4, Sprout Social, Shopify, Canva, CapCut and AI-assisted workflows.
Let's talk
Got a brand worth building?
For projects, fractional work or a leadership role, email is the fastest way to reach me.