Selected work.

Pecana Nutmilk is a woman-owned, Texas-rooted pecan-based plant milk brand entering Walmart nationally alongside Erewhon, Whole Foods, H-E-B, and more. The strategy focused on the shopper marketing tactics that drive store velocity: geo-targeted store locator ad campaigns, in-store discovery content, founder Kortney Chase's story, and influencer partnerships tied to holiday retail moments.

KESSHŌ is an Austin-based bean-to-bar chocolate and gelato brand: handcrafted bars, gelato pints served from local trailers, and Asian-inspired flavors like Jasmine Yuzu, Ube Horchata, and Dubai-style Black Sesame. Strong product story, loyal audience, clear aesthetic. They needed a consistent social strategy to turn brand interest into measurable growth. We built content around product drops, founder storytelling, and flavor education, then amplified it with a disciplined paid budget.

Merit Coffee had 52K Instagram followers, no TikTok, and was posting 3–4 times a month. The account had been stagnant for years. Starting in October 2025, we built a consistent brand voice, launched TikTok from zero with platform-native content that found its own audience quickly, supported new store openings with 9 influencers, drove seasonal beverage launches and e-commerce activations, and generated 700+ comments on a single Austin FC partnership post.

Maaribu is two Austin brands under one ownership: Maaribu Cafe & Gifts is a gluten-free cafe and gift shop on South First Street; Maaribu Home & Design is a curated home goods and interior design shop. Each needed something different. For the cafe, we built the organic presence from a small starting audience: Instagram Reels and TikTok centered on the menu, the ambiance, and local community moments. For the home brand, we ran Meta awareness and shopping campaigns focused on curated lifestyle creative and product discovery.

Banger's is an Austin staple: in-house sausages, an extensive beer selection, and one of Rainey Street's original beer garden cultures. They came to Resplendent to reinvigorate their social presence and reintroduce the brand to locals. Over three months, we built content pillars around brand heritage, menu craftsmanship, and community: founder storytelling, sausage-making content, and trend-led Reels that celebrated the humor and humanity of the place.